23 Dec Effective Holiday Digital Marketing Ideas for Online Stores
Christmas Holiday Digital Marketing for the Most Wonderful Time of the Year
The Christmas period is known as a stimulus package for the economy. It’s a time of the year where consumers spend the most money on gifts and leisure purchases. Any person who is in the business of sales understands the Christmas season is the most crucial time period for holiday digital marketing which must be maximized.
So, the question is, how do you capitalize on the most wonderful time of the year? Here are some creative marketing strategies to make the most out of your holiday season sales.
Create Product Gift Bundles
Whenever someone is spending their money, they want to feel like they are getting the best deal possible. Product discounts can become difficult to differentiate your business because almost everyone has Christmas sales. Another way to engender the feeling of getting a great deal is creating product gift bundles for customers. With bundles, you can boost your average order value because customers tend to buy more than they planned on when they purchase package deals. One of the oldest tricks in the salesmen book. Package deals don’t eat into your bottom line profit margin as much as discounts either, so it’s a win win for you.
Decorate Your Online Store
Nothing boosts the holiday spirit like a bit of Christmas decorations. We all can remember breaking out the old tree, wrapping it with flashing lights, ornaments, candy canes and a star to top it off. So, think about decorating your online store the same way you decorate your home or tree to get your customers spending juices flowing.
Some easy ways to add holiday digital marketing design themes to your online store are creating holiday banners, creating a Christmas logo, or even using some fun holiday fonts. Christmas season banners or logo designs can include wreaths, Christmas hats, Christmas tree, elves, hot chocolate, lights, mistletoe, presents, snowmen and much more.
Offer Digital Gift Cards
Gift cards have long been a staple in Secret Santa office parties across the nation. When in doubt, a gift card always does the trick. If you have to think of a gift for an individual who you may not have detailed information on, such as their size, or specific taste in style or color and such. A gift card takes the guess work out of holiday gift purchasing.
Contact us for some informative guides on setting up your website to offer digital gift cards on your online store using WooCommerce .