31 Dec Automating Your Ecommerce Marketing to Improve Efficiency
Automating Ecommerce Marketing in 2019
In business they say that “time is money”. This mantra seems to hold truth as almost every part of our lives is based on the value of our time spent. Whether it’s on work, or on leisure, time is always of the essence. So there’s no better way to get the best value of your time than automating eCommerce marketing! The below marketing tool tips can help take some of the stress off you.
Without doubt the proper use of automation tools can save you precious minutes, hours and days over the span of a single year. The greatest investment when it comes to automation is the initial configuration and launch. After that, it’s all smooth sailing with just a few minor tweaks and adjustments periodically here and there.
You won’t regret educating yourself on some of the newest marketing automation techniques and application tools available. So, let’s dive in and review some of the latest and greatest automation tactics for eCommerce marketing, email marketing and social media marketing. All are critical to your business growth and development.
The two prime effective options for Ecommerce Marketing Automation are Email and Social Media. Yes… EMAIL! It’s still alive!!! And you click unknowingly on them every day. Let’s review some effective tools that can be used with the Email Marketing channel.
When it comes to email marketing, a 2016 survey concluded that it drives 81% of customer acquisition and 80% of customer retention. A 2015 study also revealed that email marketing has resulted in $44 for every $1 spent. In early 2018, 86% of business professionals preferred to use email when communicating for business purposes. Making Email the third most influential source of information for B2B audiences, behind only colleague recommendations and industry-specific thought leaders. It’s clear that the good old email, though a dated technology, is still a very effective marketing tool even in 2018 and beyond. Particularly when you consider the bang for the buck ROI efficiency.
The first step you’ll need to take is selecting an email marketing software to import your list into to start your automation strategy. When searching for the right tool, be sure that the email marketing software has built in personalization, reporting and segmentation features which are key to the process for automation and scalability. Some of the tools that have the needed features include:
- Constant Contact – Seemed to be most popular in 2018
Social Media Marketing
Another major facilitator of sales for online stores is social media. Studies from 2015 and 2016 have concluded that social media marketing is responsible for 51% of customer acquisition and 44% of customer retention. Properly setting up and managing social media however is no small feat. It can take hours upon hours of your time, and there is no guarantee that you’ll immediately meet the expectations you are looking for. But no need to worry, automation can do much of the grunt work for you.
When it comes to social media marketing automation, be sure that the software you decide to use has social monitoring, reporting, management and post scheduling features built in. Some of the most effective tools include:
- Sprout Social
Automating ecommerce marketing is a wonderful way to kickstart your eCommerce marketing campaigns in 2019. If you lack the knowledge of the basics when it comes to social media marketing we can help you get the proper foundation established. So, get ready to transform and modernize your advertising and marketing this New Year!